Mc Donalds and Coca Cola Essay Example | Topics and Well Written Essays - 750 words

Mc Donalds and Coca Cola - Essay ExampleAs the discussion stresses the innovative and likeable advertisements of Coca Cola have created a great demand for the product in the current market. They are using the social media like Facebook, Twitter and YouTube which give effective means of merchandise mix in the modern world where most of the population are technology savvy. This has enabled makes the company to capture the minds of young generations and actuate upon them a definitive discolouration image. The most effective means of traditional media behind the success of the brand Coca cola has been was television. Newspapers and websites as well attract consumers. Thus, the brand image has remained very consistent for this company.This paper stresses that McDonalds is the largest chain of fast food restaurant in the world. The customers recognize its logo instantly as it appears in the media. They also use social media like Facebook, Twitter, My Space and in addition to traditio nal media like TV, newspapers as well as magazines. In their case also, a marketing mix using both the forms of media, has helped them create and retain an everlasting brand image.Both media are effective communication tool with the consumers. Both companies use these media to pay the demand for their product.This has increased the brand image name of both companies. It has become a significant factor in the business.Coca cola is a cushioned drink company and McDonalds maintains the top spot in the fast food industry.